In Benalmadena the Feria runs for a week with many daytime activities up in “The Village” of Arroyo de la Miel. The climax of the festival comes at midnight on the 23rd of June when feria splits between the village and the beach where the festivities are accompanied by a glorious firework display that seems to go on forever, the beaches are packed as are the esplanades with onlookers.  Those seeking eternal youth take to the sea at the stroke of midnight, and the firework display starts at 1.00 am and is worth staying up for, the locals dont mind the late hour as they are here for the night.